I had many requests for a larger version of the strategy map and many questions about definitions that we use when mapping strategy.
So, I thought I would do a follow up due to all the feedback.
First, I would like to clear up a few definitions we use:
1) Strategic Goals-An organizational statement that communicates where your organization is going. It is directional. It can be called different names.
2) Business Results-These are clear directions & measures of success in achieving the strategic goals.
3) Performance Objectives-Think of these as business KPI’s or what needs to be done to achieve the business results. People begin to see what needs to be done & how they can fit in.
4) Performance Metrics-Metrics are designed solely to drive improvement &…