Have you been looking for some techniques for international student recruitment? If so, we suggest that you read through this article. The 5 tips given in this article can help you with the recruitment of students from across the globe. Read on.
Virtual Reality
There have been a lot of talks about the use of virtual reality in the education sector. But VR got popular in the gaming industry only. You may have seen some good examples of VR in the higher education. As a matter of fact, using VR is a great way of recruiting international students, especially those who can't be in your campus in person.
Social Media
We all are familiar with social media in the here and now. As a matter of fact, more than 50% of mobile phone users have access to at least one social media site. According to a survey done in the USA, Snapchat experienced the same level of growth that was experienced by Twitter in just 4 years. So, social media should be an important part of your international student recruitment strategies. Nowadays, universities are making offers to international students via social media websites.
Print is going to be in again
Since this is the era of digital developments, it's hard to believe that print is going to make a comeback. As a matter of fact, we have been receiving almost everything in digital format. And that is the reason getting anything printed doesn't look "normal" to us anymore. However, with this strategy, you can stand out from the crowd.
According to a survey, when students were invited to an open day, around 75% of them showed postcards that they got for invitation.
Stay in Touch With Students
In the digital world, making a connection on an emotional level is hard. What you need to do is try your level best to talk to your prospective students. For instance, when you get a chance to talk to an international student, you may want to invite them to a webinar for answers to the questions that they may have.
Apart from the postcards and webinars, you may want to engage the students with campaigns. As a matter of fact, this small effort can make a great difference as far as international student recruitment is concerned. This way the student will think that they are important to you.
Student-Led Content
You can also go for the student-led content, which can prove another great strategy. While you are not bound to do it, this strategy can prove a great one to help you recruit students from across the globe. You can have them post your social media posts, host webinars and make phone calls. According to a research study, international students can't be totally convinced with beautiful videos and glossy prospectuses that are produced by universities.
Long story short, you may not want to underestimate the intellect of students. They are not stupid. Therefore, it's a good idea to use the right strategies for the recruitment of international students.