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Showing posts from December, 2012

Division of Labor, Talent and Journalistic Branding

A clear divide exists between generic labor and talent in media companies and it is now increasingly dividing journalists. The divide initially appeared in the motion picture industry and moved into broadcasting as competition led companies to vie for the talented people—or at least those who could generate the largest audiences and revenue for media companies.

The talent concept moved into journalism with the development of television news and salaries for news presenters and leading correspondents that were far above those of average television reporters.In print journalism, talent initially involved columnists and then encompassed a few well-known reporters. Today, the appearances of journalists at events and on talk shows, individually-authored digital news sites, and the increasing uses of blogs and social media by journalists is transforming many into individual brands that are being using to improve their social standing and connections with audiences. This journalistic branding …

Self Employed Jobs

Being self employed often sounds exciting. The thought of not having to work for anyone else and being able to enjoy your freedom is appealing. Those who decide to take this route anytime soon will find out that this is often not the case and realize that they will actually be working longer, harder hours for a few years as they try to get their business off the ground. The difference in being self-employed and working for someone else is that now everything rests on your shoulders. When you were working for someone else, you didn't have the responsibility of the whole company to worry about, it didn't matter too much if the company was a financial success or not, it was not your concern – it is now. In this article, we will look at some types of businesses that you can have at home.

1. If you are a pet lover then consider a pet-based business from home. You may be one of those individuals that animals of all kinds are drawn to, and if so this type of business is perfectly su…

Home Business Management 101 Marketing Techniques Home Business Owners Can Use

During these times when the economy is failing and it is very difficult to land a good job in the corporate world, a large portion of the population is turning to home based businesses as a primary source of income. This is really not surprising, considering all the benefits that come with working from home: a flexible work schedule, more time for the family, no sitting for hours in rush hour traffic, and so on.

Despite all these potential benefits, however, running a successful home-based business involves a lot of challenges. One of these is learning how to effectively market your business without spending a lot of time, money, and effort. There are two basic ways of marketing a business: online and offline. Both of these have their own advantages, which you should understand clearly so you can use the best ones for your home business.

Offline Marketing Techniques

Common forms of offline marketing methods are newspaper or magazine ads, leaflets or flyers, brochures, posters, and st…

What we now know about news and news revenue in the digital world

There has now been enough experience and research to draw conclusions about how news is transitioning to the digital world and what it means for news companies. If one objectively views the developments, one sees that the current developments are is neither as bleak as some journalists portray them nor as rosy as some digerati frame them. Instead, we have reached a point where digital news is becoming workable in commercial terms, but is not yet mature enough to erase the industry's business challenges. News consumption in the digital environment is significant and audience reach is now 5 to 10 times larger across digital platforms than for print editions of most newspapers.Many large news organizations are now generating 15-25 percent of their revenue from online, tablet, and smartphone platforms and benefits are starting to appear for some mid-sized players as well.

If we look at what has occurred in the past decade, there are some important lessons to embrace about news businesse…